Bollywood actor Akshay Kumar ranked second with a brand value of $118.9 million, a jump of 13.8 per cent, followed by Ranveer Singh with a brand value of $102.9 million.
The overall brand value of the top 20 celebrities in 2020 is estimated at $1 billion, a dip of approximately five per cent from last year.
A recent survey conducted by Duff & Phelps released key findings from the sixth edition of its Celebrity Brand Valuation Study 2020: “Embracing the New Normal.” The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their product endorsement portfolio and relative social media presence. It examines the impact of the pandemic on both brand value rankings and the celebrity endorsement space.
Brand value of Deepika Padukone and Alia Bhatt stand at $50.4 million and $48 million, respectively.
“While established celebrities continue to dominate our rankings, notable millennials with a strong social media presence continue to climb the ladder. Ayushmann Khurrana, Tiger Shroff and Rohit Sharma all jumped a few spots to grab the No. 6, No. 15 and No. 17 spots, respectively. Further, Kartik Aaryan debuts on our list at No. 20. These rising millennial celebrities were in greater demand during the pandemic owing to their popularity among the youth,” said Aviral Jain, Managing Director, Duff & Phelps. This year, the media and entertainment (“M&E”) sector took a hit and witnessed significant slowdown in advertising spends as traditional media and outdoor entertainment were severely impacted by the pandemic. Digital marginally overtook print to become the second largest segment in the advertisement space, and it continues to witness traction among brands.
Social media is a must
The pandemic has also reinforced the fact that a strong social media presence is no longer a ‘good to have,’ but rather a ‘must have’ for celebrity endorsers. With celebrity-brand engagements becoming more digitally oriented, brands and celebrity endorsers are discussing innovative ways of collaboration.
AgenciesCelebrities & their brand value
"celeb" - Google News
February 04, 2021 at 03:30PM
https://ift.tt/36CEdri
Virat Kohli remains India’s most-valuable celeb, actors Akshay Kumar & Ranveer Singh follow - Economic Times
"celeb" - Google News
https://ift.tt/2SoB2MP
Bagikan Berita Ini
0 Response to "Virat Kohli remains India’s most-valuable celeb, actors Akshay Kumar & Ranveer Singh follow - Economic Times"
Post a Comment