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Short Shorts for Men Are All the Rage. Here’s Why. - Wall Street Journal

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Short shorts are back, thanks to TikTok. Recently, a groundswell of mostly female TikTokers started posting clips heralding men in tinier trunks. Videos with the hashtag #5inchseam—a reference to shorts with five-inch inseams—have racked up more than 24 million views. The trend has prompted more male users to proudly show off their bare thighs and ditch their longer seven or eight-inch-inseam shorts. Josh Benson, 24, a financial advisor in Tyler, Texas bought a pair of shorts with five-inch inseams after a female friend showed him a TikTok of a girl saying they made men look more attractive. He wasn’t precisely sure where their allure lies. “I don’t know if the girls are looking at the booty or if it’s the front.” Nevertheless, the trend is driving searches online. Chubbies, a clothing brand whose signature item is short shorts, saw a 1,500% increase in traffic to its five inch shorts on its website over the past five weeks compared to the previous five.

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Short Shorts for Men Are All the Rage. Here’s Why. - Wall Street Journal
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