Anyone with influence over an ad budget has been warned: Don't cut your budget in a downturn, think long-term. Plenty of studies show that branding spend during a recession yields market share advantages for years to come.
But it’s now 2020, when there’s room for a little short-termism.
A bad model …
"Short" - Google News
November 19, 2020 at 02:18AM
https://ift.tt/3lK1ZY0
In Defense Of Short-Term Marketing 11/18/2020 - MediaPost Communications
"Short" - Google News
https://ift.tt/2QJPxcA
Bagikan Berita Ini
0 Response to "In Defense Of Short-Term Marketing 11/18/2020 - MediaPost Communications"
Post a Comment